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Driving Demand For Broadband Networks And Services

RRP $326.99

Click on the Google Preview image above to read some pages of this book!

This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, 'Driving Demand for Broadband Networks and Services' offers a set of best practices and recommendations aimed at promoting broadband demand.

The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand.

This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management.

This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is.- Diego Molano Vega, Minister of Information Technologies and Communications of Colombia

This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly.- Eli Noam, Professor of Finance and Economics, Columbia Business School

This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank


Driving Demand For Broadband Networks And Services

RRP $326.99

Click on the Google Preview image above to read some pages of this book!

This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, 'Driving Demand for Broadband Networks and Services' offers a set of best practices and recommendations aimed at promoting broadband demand.

The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand.

This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management.

This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is. - Diego Molano Vega, Minister of Information Technologies and Communications of Colombia

This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly. - Eli Noam, Professor of Finance and Economics, Columbia Business School

This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank


I'd Trade My Husband For A Housekeeper

RRP $37.95

Click on the Google Preview image above to read some pages of this book!

Best-selling authors Trisha Ashworth and Amy Nobile brought sweet relief to moms with their first book, I Was a Really Good Mom Before I Had Kids.

Here they return with a frank, yet encouraging look at marriage post-tots.

They set out to discover if parenthood has to be incompatible with conjugal bliss and if so, how to change that. To find out, they spoke to hundreds of mothers (and quite a few fathers). I'd Trade My Husband for a Housekeeper examines the challenges of modern parenthood for married couples today and it extends a loving hand so that mothers can step out of the madness, make the most of what they have, and learn to love their marriages as much as they love their husbands and kids.

You need this book if:

  • You spend more time with Mr Potato Head than your husband
  • You rank sex below clipping your child's fingernails, calling your in-laws, and showering
  • You're psyched when your husband goes on a business trip because you won't have to shave your legs
  • You've fantasised about spraining your ankle just so you can spend some quiet time in the emergency room
  • Your last "date night" was ... when you were dating.
About the Authors

Trisha Ashworth has worked as a broadcast producer for top advertising agencies on accounts such as American Express, Pepsi, and Levi's. She is married with three wonderful children, who continue to leave her humbled and awestruck. She lives in Marin, California.

Amy Nobile has led public relations programs for Visa, Frito-Lay, and Mattel. She lives in Northern California with her husband and two children.


Live Stress Free

RRP $14.99

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Ask yourself, "How will I feel and what will it be like when I am living free of stress?" Take a few minutes and visualize what that life will look like. Is that something you want? Do you want to feel this way tomorrow, next week, next month, or now? If you are like many people who will read this book you want to act now to move towards achieving this goal. Feeling and believing you can't live stress free are false limiting beliefs. You already know this to be true. These limiting beliefs no longer serve you. After reading this book, doing the exercises, and putting the tools into practice you will be able to attain your goal to live free of stress.

This book is a simple, straight forward guide to helping you free yourself from stress. The material in this book is based on my own learning and experience. It explains where stress comes from and provides you with eighteen practical tools for overcoming it. I believe you will benefit from these practices just as I have. I know we are all capable of living a stress free life.


A Merry Band Of Pirate Mice

RRP $12.99



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